Keys to Franchise Success in 2020
The new year is just around the corner. This is a time for preparation, setting goals and making the next year even better than the last. If you own a Giggles franchise or are considering purchasing one, you’re probably considering all of the elements that go into your business strategy for 2020.
Your attention might feel divided. How do you focus on training, marketing, growing your customer base and staying involved in the community all at once? The life of a franchisee can feel overwhelming, but it doesn’t have to be.
At Giggles, we put a great deal of time dedication into supporting our franchisees. We aim to provide the resources that you need to learn, grow and succeed. We all have goals to make 2020 a prosperous year for every Giggles location.
Here are some of the keys to franchise success in 2020.
The corporate team has developed the systems that make it easy for you to be successful. As a franchisee, it’s your responsibility to follow the franchise and licensing agreement. This helps you maintain the integrity of the brand. It also protects your investment.
The systems that we use are provided to you for a reason. It takes a load off of your shoulders and follows a proven method for success. One of the benefits of owning a franchise is that you don’t have to reinvent the wheel. Use the resources that you have to plow forward on the track that we’ve established and demonstrated to be effective for more than 10 years.
Your business success is linked to your enthusiasm. Your passion for what you do also trickles down the line. It permeates your staff and customers with the same excitement.
Implementing procedures to keep enthusiasm high helps you feed the eagerness even when you’re overwhelmed and exhausted, which can happen to any franchisee. Celebrate small wins with your employees. Recognize their contributions. Doing this will help them feel valued, and they’ll return the favor by continuing to contribute with their own zeal.
Recruit Top Talent and Take Care of Your Employees
Speaking of employees, they are the primary connection between your operations and your customers. When they’re happy, your customers are also happy. According to Forbes, minimizing turnover is one of the keys to franchise success in 2020.
You probably know how challenging it is to hire the right team for your franchise. That’s one of the backbones of our company culture. Hiring trustworthy, compassionate people with a positive attitude and cooperative approach is only the first step. Once you’ve found the ideal staff, you need to continue to invest in their development.
You don’t have to do this alone. We provide the support that you need to build a team with people who are just as enthusiastic about the brand as you are. When you hire the right people using our onboarding approach, they’ll be more productive from the start and stick around for longer.
Some best practices to follow in regard to employee development include:
- Treating every employee fairly and avoiding showing favoritism
- Keeping employees up-to-date on important events and promotions
- Asking for feedback from employees as to what’s working and what’s not
- Providing enough of a challenge while minimizing unnecessary stress
- Rotating mundane jobs
Provide Top-Notch Service
There is nothing more precious than the honor of knowing that parents entrust their kids to the Giggles family. It’s not always easy for parents to drop their kids off with just any babysitter.
They want to know that their children will be cared for as well as they are at home. Honestly, most parents secretly hope that the Giggles team will take care of their kids even better than the parents do. After all, at home, parents are busy working, prepping meals and cleaning up. The staff at Giggles can devote their undivided attention to the children in their care.
This is what parents expect, and everyone at the Giggles childcare franchise needs to be on the same page when it comes to serving the customers. You’re primarily serving the children. It’s essential to keep them engaged, cater to their needs, nurture their feelings and ensure their safety while they’re in your care.
Every time the parents pick up their children, they need to leave feeling as though they made the right choice by bringing their kids to your Giggle Drop-in Daycare franchise. We founded Giggles because we couldn’t find a suitable alternative for flexible daycare options in our town. We are parents who know what our customers are seeking out. Therefore, we’re steadfast when it comes to selecting franchisees who uphold our values and offer the best care for families.
We are confident that you will uphold our philosophy and standards for customer service. If you need help at any time, reach out to us for support. We’re happy to provide you with assistance for mitigating customer service issues and making every child and family feel welcome at Giggles.
Remember that customers are likely to leave reviews if they’ve had a negative experience. They’ll also be more willing to take the time to give you a positive review if they’ve had an exceptional encounter at Giggles. Aim for that scenario so that you increase the number of rave reviews that you get this year.
Interact With the Community
Before you open your doors, you are already part of your local community. The beauty of Giggles Franchise Inc. is that you create an instant connection with the families in your neighborhood and surrounding areas. This usually begins as the excitement builds surrounding your Grand Opening.
When you do open, we’ll help you hold a celebration that welcomes parents and children and allows locals to get to know you and your team.
In 2020, consider how you can play a bigger role in the community. Word of mouth is an effective form of advertising. Networking with groups in your area can go a long way toward bringing new faces in the door.
We pride ourselves on taking a personal interest in each and every customer. When local parents understand that you’re here to serve their needs, they’re likely to see you as a fixture in the community and share the benefits of being part of the Giggles family with their friends.